This was brought to my attention by a current division 1 student-athlete:
 
There is a website called Varsity Monitor that is partnering with university athletic departments to monitor the social media activity of NCAA athletes. Their featured clients include UNC, Nebraska, Villanova, and Texas Football.
 
The compliance departments at these universities have instructed their athletes to friend this site on Facebook and give it full access to all of their information! The company then monitors the content of the athletes, archive their social media history, and send reports of anything questionable to team coaches and administrators via email or text. 

Athletes must view this as an unnecessary invasion of privacy! It does not teach accountability and makes the athletes feel they can not be trusted. Have any current NCAA gymnasts out there been instructed to friend this site?