Marketing Your Team And Building Support For Gymnastics

Gymnastics Marketing 101

  ⋅  May, 16 2009   |   Coverage created by Anne From Gymnastike


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About Suzanne Yoculan  

Organization:University of Georgia
College:Penn State University
Bio:
Suzanne Yoculan is the head coach of the Georgia Gym Dogs and is regarded by many as the most successful coach in collegiate gymnastics. In Suzanne's 25 years at Georgia, she's led the team to 9 NCAA…
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#3
ApolytonGP   March 1, 2009 at 7:36am
I mean Don Peters
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#2
ApolytonGP   March 1, 2009 at 7:16am
thoughtful remarks. Reminds me of the things Don Phillips says in his interview. I'm ok with the hiphop and the hoopla...especially if it drives attendance. I just wish, while keeping that, they could go to normal elite scoring. Or at least raise difficulty for a full 10.0, if we are so wedded to that brand.
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#1
Sara   December 7, 2008 at 7:47pm
support is so important for the success and growth of a collegiate team. And like she said, there's a HUGE potential for popularity in gymnastics. I hope other coaches can learn from this and help collegiate gymnastics thrive! great interview!
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Marketing Your Team And Building Support For Gymnastics

When Suzanne Yoculan came into Georgia 26 years ago, the program was on the verge of being dropped, and they were very far from the level of support they have today. Suzanne spent a lot of time focusing on the marketing and exposure of her team because she felt that was an important aspect of building a program. She talks about how she promoted her Gym Dogs and built the massive support system they have today, and how her methods can be applied at programs around the country.
December 6, 2008
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